Philip Kotler Strategic Marketing For Health Care Organizations

Philip Kotler Strategic Marketing For Health Care Organizations

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

9076.25 RUR

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Philip Kotler Marketing 4.0

Philip Kotler Marketing 5.0

Philip Kotler Market Your Way to Growth. 8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

1887.1 RUR

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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

2647.24 RUR

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Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

2647.24 RUR

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Philip Kotler Philip Kotler - The Mind of a Leader

Philip Kotler Kellogg on Marketing

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

2265.28 RUR

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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

2114.01 RUR

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Strategic Marketing Management by Philip Kotler

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process.

The Quintessence of Strategic Management - What You Really ...

It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

Competition protection and Philip Kotler’s strategic ...

COMPETITION PROTECTION AND PHILIP KOTLER’S STRATEGIC… 13 The definition of marketing stating that ‘Marketing is the art and science of winning and keeping customers and taking care of relations with them’4 is of key importance for P. Kotler’s concept. The last part thereof has found particular confirmation in practical terms.

Marketing-Management: Strategien für wertschaffendes ...

PHILIP KOTLER ist der weltweit renommierteste Experte des modernen Marketings. Seine Bücher, allen voran Marketing-Management, gelten alle als Standards in der Lehre und Praxis. Er ist Professor für Internationales Marketing an der Kellogg School of Management, Northwestern University. Philip Kotler hat zahlreiche führende Unternehmen in den USA und weltweit in puncto Marketingstrategie ...

Philip Kotler - Wikipedia

Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix.He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing ...

27 Lessons from Philip Kotler, the father of Marketing..

It’s no doubt that Philip Kotler is one of them! He is considered the “Father of Modern Marketing”, and provides us with important lessons that can be applied to your digital strategy. Before anything else, it’s essential that you understand what relevance Philip Kotler holds in Marketing as we know it today. Who is Philip Kotler?

Philip Kotler – Wikipedia

Philip Kotler (* 27. Mai 1931 in Chicago) ist ein amerikanischer Wirtschaftswissenschaftler und Professor für Marketing an der Kellogg School of Management der Northwestern University.

The Quintessence of Strategic Management | SpringerLink

Philip Kotler, Roland Berger, Nils Bickhoff Pages 5-22 Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact

Philip Kotler has taken marketing to the next level.

Philip Kotler has taken marketing to the next level. See what he's done. ABOUT PHILIP KOTLER. Biography. Quotes From Philip. Quotes About Philip. Publications. Awards and honorary degrees. Photos. Videos. Content Link Block. Select a page and create a visual link to it. Learn more. Home BLOG BY PHILIP KOTLER . CONTACT PHILIP KOTLER. Back to Top. Philip Kotler, 1281 Gulf of Mexico Drive, Apt ...

Philip Kotler: as melhores estratégias do Pai do Marketing ...

Museum Strategy (1998) Social Marketing (2002) 10 Princípios de Philip Kotler, o pai do marketing. Na verdade, não há ninguém que não saiba que Philip Kotler é o pai do marketing. É por isso que não podemos ignorar os 10 princípios dele: Reconhecer o poder dos consumidores: As informações estão em todo lugar ao mesmo tempo e os consumidores estão bem informados sobre a maioria dos ...

Corporate Strategic Planning - Overview (Philip Kotler ...

Corporate Strategic Planning – Overview (Philip Kotler Summary) By. Arpit Srivastava - February 16, 2012. 3. 2836. Facebook. Twitter. Pinterest. WhatsApp. CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken – Define corporate mission. – Establishing SBU’s. – Assigning resources to each SBU. – Planning new business. Defining Corporate Mission: – An ...

Biography — Philip Kotler

Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority. Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management.

Philip Kotler – Wikipédia

Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006. ... "Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4. A Framework for Marketing Management BUS HF5415.13.K636 2001 ; Marketing Management BUS HF5415.13.K64 2000; Kotler on Marketing: How to ...

What are the Kotler Pricing Strategies? Theory & examples ...

The Kotler Pricing Strategies, also called the Nine Quality Pricing Strategies, were developed by the American Philip Kotler, who is considered the father of marketing. The objective of this model is to help companies position their products or services in relation to their competitors in the market and to implement the pricing strategy according to the quality that is delivered to the ...

(PDF) Marketing Management - ResearchGate

PHILIP KOTLER & KEVIN LANE KELLER. ISBN 0-13-145757-8. 658.8—dc22 . Note: all credits for co ntents goes to the original author. Summarized by Wawan Set iawan ([email protected] Summarized by ...

Marketing Management Kotler Keller 15th Edition Pdf Free ...

Core concepts of marketing strategy are highlighted. Pingback: Marketing Management 15th Edition pdf Download - Book Hut. Pingback: Principles of Marketing 16th edition pdf Philip Kotler download - Book Hut. Leave a Reply Cancel reply. PowerPoint Presentation (download only) for Marketing Management, 15th. Kotler, Northwestern University. Kevin Lane Keller, Dartmouth College.

SOCIAL MARKETING - Philip Kotler, Philip Kotler, Ph.D ...

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.

“Branding: From Purpose to Beneficence” – Philip Kotler

Philip Kotler is the “father of modern marketing.” ... “Emotion as the Foundation of Strategy” – John Hagel “How to Find Growth Opportunities in Times of Crisis” – Anthony Ulwick “From corona anxiety towards a new Enlightenment – Why a return to normal is not a meaningful option” – Guido Palazzo “Marketing is what you do when you have a sh#tty product ...

Marketing Strategy - Marketing Process - Kotler's Description

Kotler emphasized that segmentation, targeting, positioning (STP) is the essence of strategic marketing. Once the business unit accepts to offer the value proposition supported by marketing as well as operations, further marketing activities include detailed product specifications, distribution system and price decisions.

Philip Kotler biography, a great marketing management guru ...

Philip Kotler (1931) is a reputable Professor in the area of International Marketing at the Kellogg School of Management, which is the business School of Northwestern University. He is also the founding father of the famous marketing management theories: Decision Making Unit (DMU) and the Five Product Levels.

Zitate von Philip Kotler (13 Zitate) | Zitate berühmter ...

Philip Kotler (1993), as cited in: Gerald A. Cole (2003), Strategic Management, p. 131 „No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families.

Philip Kotler Quotes (Author of Marketing Management)

24 quotes from Philip Kotler: 'Marketing is a race without a finishing line', 'Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.', and 'Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0).

Home - Kotler Impact

Interview with Philip Kotler. Kotler Impact is a strategic marketing community seeking to employ sustainable economic development. Kotler Impact believes in a generation that is sustainable, evolutionary, and transformable. This will be achieved through the accumulation of marketplace diversity, the implementation of fundamental, educational resources, and the commitment of business and ...

Philip Kotler's contributions to marketing theory and ...

This excerpt was taken from “Philip Kotler's Contributions to Marketing Theory and Practice”, in Naresh K. Malhotra (ed.) Review of Marketing Research: Special Issue – Marketing Legends (Review of Marketing Research, Volume 8), Emerald Group Publishing Limited, pp.87-120, 2011. The author is Philip Kotler.. The full book can be purchased in hardcopy from the Emerald Bookstore.

Philip Kotler: Marketing - YouTube

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and pre...

Devising a Branding Strategy (Philip Kotler Summary ...

Devising a Branding Strategy (Philip Kotler Summary) A detailed explanation to Devising A Branding Strategy with examples as stated by Philip Kotler. By. Arpit Srivastava - April 11, 2020. 0. 929. Facebook . Twitter. Pinterest. WhatsApp. While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may choose to completely ...

Marketing Places - Philip Kotler - Google Books

Philip Kotleris the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management...

Philip Kotler – Wikipedie

Philip Kotler (* 27. května 1931, Chicago) je v současnosti považován za jednu ze špičkových a nejznámějších autorit v oboru marketingu.Philip Kotler je držitelem čestné profesury S. C. Johnson and Son v oboru mezinárodní marketing na J. L. Kellogg Graduate School of Management na Northwestern University.Magisterský titul získal na University of Chicago a titul Ph.D na MIT ...

B2B Brand Management | Philip Kotler | Springer

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of ...

Summary Principles of Marketing - Philip Kotler, Gary ...

summary principles of marketing philip kotler, gary armstrong 15th edition contents marketing creating and capturing value strategy partnering to build customer

Competition protection and Philip Kotler’s strategic ...

P. Kotler’s recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections are not raised by market success achieved as a result of high product quality, good customer care, high market shares, continuous product improvements, new product ...

Philip Kotler Marketing Management 11th Edition | dev ...

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(PDF) Lecture 1 of 16 Marketing strategy Philip Kotler ...

ddsf MARKETING STRATEGY Philip Kotler, S.C. Johnson & Son Distinguished Professor Key points of Philip Kotler’s speech at the London Business Forum Create, Communicate, and Deliver value to a Target market at a Profit ddsf Create value = product management (tangible or intangible). Communicate value = branding, brand management. Brand management is not the same as product management. Deliver ...


PHILIP KOTLER MARKETING MANAGEMENT SUMMARY PREPARED BY. Kushagra Ranjan. Download with Google Download with Facebook. or. Create a free account to download. Download Full PDF Package. This paper. A short summary of this paper. 6 Full PDFs related to this paper. READ PAPER. PHILIP KOTLER MARKETING MANAGEMENT SUMMARY PREPARED BY . Download. PHILIP KOTLER MARKETING MANAGEMENT SUMMARY PREPARED BY ...

Megamarketing - Harvard Business Review

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management in Evanston, Illinois. This is his 11th ...

Marketing Management - Philip Kotler - Google Books

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing.

Marketing Management, Millenium Edition - PERSPECTIVA

the mind of their publics. Philips, the Dutch electronics company, advertises with the tag line, “Let’s Make Things Better.” The Body Shop and Ben & Jerry’s also gain attention by promoting social causes. Universities, museums, and performing arts organizations boost their public images to compete more successfully for audiences and funds.

Museum Marketing and Strategy: Designing Missions ...

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants. Product details . Publisher : Jossey-Bass; 2nd edition (August 11, 2008) Language: : English ...

Philip Kotler: The Four Ps of Marketing is Still King

Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing. He trained as an economist at the University of Chicago, learning from the legendary Milton Friedman. He later did his PhD at MIT under the guidance of Nobel Prize winning economist Paul ...

Philip Kotler -

Philip Kotler MARCH–APRIL 1986 Mr. Kotler is the Harold T. Martin Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is coauthor (with Liam Fahey and Somkid Jatusripitak) of The New Competition(Prentice-Hall, 1985), a book about Japanese marketing strategies for entering, penetrat-

Philip Kotler - Faculty - Kellogg School of Management

COVID-19 Campus Updates. The safety of our community and guests is our first priority. Learn more about what this means for our phased return to campus

MARKETING MGMT REV/E 15/E (Marketing Management) - Kotler ...

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics.

Philip KOTLER | S. C. Johnson & Son Distinguished ...

Philip KOTLER, S. C. Johnson & Son Distinguished Professor of International Marketing of Northwestern University, IL (NU) | Read 362 publications | Contact Philip KOTLER

Kotler MARKETING Keller

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behav ...

Marketing Management 15 Global Edition PHILIP KOTLER KEVIN ...

PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College PEARSON Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Säo Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo . Contents Preface 17 PART 1 Understanding Marketing Management 24 Chapter 1 Defining Marketing for the New ...

Philip Kotler - Family Business Strategies

25 thoughts on “Philip Kotler” domingojr69. November 13, 2010 at 11:22 pm . @kenwilson1987 me … @kenwilson1987 me too..I want to meet him. umayanarosy. November 13, 2010 at 11:22 pm . best Asian women … best Asian women familycashflow. November 13, 2010 at 11:22 pm . Excellent and very … Excellent and very wonderful tips. However there are more things that needs to be ...

An Introduction

Philip Kotler Northwestern University Prentice Hall, Upper Saddle River, New Jersey 07458. Contents Understanding Marketing and the Marketing Management Process 1. Marketing in a Changing World: Creating Customer Value and Satisfaction 1 2. Strategic Planning and the Marketing Process 34 Analyzing Marketing Opportunities 3. The Global Marketing Environment 67 4. Marketing Research and ...

Marketing Management eBook: Philip Kotler, Kevin Lane ...

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in ...

Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

1887.1 RUR

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Philip Kotler Confronting Capitalism

Philip Kotler Museum Marketing and Strategy

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

7079.47 RUR

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Milton Kotler Weaponized Marketing

Philip Kotler HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing

1890.13 RUR

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Peter Ginter M. The Strategic Management of Health Care Organizations

A comprehensive guide to effective strategic management of health care organizations. Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum – all essential for coping with the rapidly evolving health care industry. Strategic Management of Health Care Organizations fully explains how strategic managers must become strategic thinkers with the ability to evaluate a changing industry, analyze data, question assumptions, and develop new ideas. The book guides readers through the strategic planning process demonstrating how to incorporate strategic thinking and create and document a clear and coherent plan of action. In addition, the all-important processes of creating and maintaining the strategic momentum of the organization are fully described. Finally, the text demonstrates how strategic managers in carrying out the strategic plan, must evaluate its success, learn more about what works, and incorporate new strategic thinking into operations and subsequent planning. This strategic management approach has become the de facto standard for health care management as leadership and strategic management are more critical than ever in coping with an industry in flux. This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field. This new eighth edition has been fully updated to reflect new insights into strategic thinking, new methods to conceptualize and document critical environmental issues, practical steps for carrying out each of the strategic management processes, industry and management essentials for strategic thinkers , and new case studies for applying the strategic management processes. More specifically, readers of this edition will be able to: Create a process for developing a strategic plan for a health care organization. Map and analyze external issues, trends, and events in the general environment, the health care system, and the service area. Conduct a comprehensive service area competitor analysis. Perform an internal analysis and determine the competitive advantages and competitive disadvantages. Develop directional strategies. Identify strategic alternatives and make rational strategic decisions for a health care organization. Develop a comprehensive strategy for a health care organization. Create effective value-adding service delivery and support strategies. Translate service delivery and support plans into specific action plans. The health care industry’s revolutionary change remains ongoing and organizational success depends on leadership. Strategic management has become the single clearest manifestation of effective leadership of health care organizations and the strategic management framework’s strengths are needed now more than ever. The Strategic Management of Health Care Organizations provides comprehensive guidance and up-to-date practices to help leaders keep their organizations on track.

7079.47 RUR

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Gamini Gunawardane Modern Health Care Marketing

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.<b>Contents:</b> <ul><li><b><i>Health Care Marketing: Evolution and Modern Trends:</i></b><ul><li>Introduction to Health Care Marketing</li><li>Health Care Marketing: Evolution and Modern Trends</li></ul></li><li><b><i>Health Care Marketing Strategy Formulation and Implementation Process:</i></b><ul><li>Health Care Marketing Strategy Formulation Process</li><li>Health Care Market and Marketing Research</li><li>Understanding the Health Care Organization's Competition</li><li>Understanding Customer/Patient Characteristics and Behavior Affecting Health Care Marketing</li><li>Customer/Patient Experience: Key Driver of Modern Health Care Marketing</li><li>Market Segmentation in Health Care Marketing</li><li>Health Care Marketing Mix: Planning Health Care Marketing Strategy for Each Segment/Niche</li></ul></li><li><b><i>Health Care Marketing Program Implementation:</i></b><ul><li>Integrating Digital Technology into Modern Health Care Marketing</li><li>Employee Engagement and Internal Marketing in Health Care Marketing </li><li>Marketing to Physicians: Physician Engagement and Physician Relations Management in Health Care Marketing</li><li>Legal and Ethical Issues Affecting Health Care Marketing</li></ul></li><li><b><i>Health Care Marketing in Special Sectors:</i></b><ul><li>Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health</li><li>Marketing Health Care Globally</li></ul></li></ul><br><b>Readership:</b> Researchers, graduate and undergraduate students, as well as professionals in health care management and marketing.Health Care;Health Care Services;Health Care Marketing;Services Marketing0<b>Key Features:</b><ul><li>A useful practitioner guide for those working in health care organizations</li><li>Updated coverage to the recent developments in the health care industry</li><li>Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices</li></ul>

9530.06 RUR

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Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

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Laura Mazur Conversations with Marketing Masters

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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Philip Bromiley The Behavioral Foundations of Strategic Management

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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